Since its inception into popular culture in 2005, YouTube has become a pioneering force for worldwide video sharing. The service has since surpassed several key entertainment mediums to become the go-to source of entertainment. The past decade, indeed, was a mixed bag for entertainment mediums and modes of all shapes, sizes, and functions. But YouTube moved with the times.
As print formats continue to descend into the darkness (or online), YouTube is bolstered by comedy, drama, and action videos shared by anyone – many of whom long for their 15 minutes of fame. Even Hollywood has come on board with the phenomenon, with eager filmmakers picked from obscurity after uploading their work onto the behemoth site (see the original Pixels short).
Nowadays, trailers, clips, and behind-the-scenes videos are only a couple of clicks away. The rise of the YouTube film critic has been huge for many Generation X and Y-ers. They provide heads-up examinations of each new movie and TV show. My chosen critics have stepped up to the microphone; hitting well above their weight and higher than the competition.
Thousands of hits, spiteful comments, and copycats later, they have evolved into becoming some of the most influential critics/citizen journalists working today. The self-employed film buffs including Jeremy Jahns, Chris Stuckmann and Schmoes Know have enough range and charisma to attract the attention of viewers and advertisers. So, how exactly have these critics and filmaholics broken away from the scores of YouTubers currently blogging, vlogging, and flogging?
Jeremy Jahns, pronounced many different ways by many different people, is a one-man machine working from home. His YouTube channel, launching in mid 2009, was a sure-fire, quick-witted response to the CGI-induced nightmare that is Transformers: Revenge of the Fallen. Since then, Jahns has been uploading his opinions on everything including movies, trailers, video games, and TV shows.
The YouTube sensation’s style can best be described in one word: Laymen. Beyond the cool suits and calm attitude, the man speaks like you and me. He delivers each video like a guy talking to you in a bar. That’s what makes him so approachable and interesting – his ability to analyse each movie, communicate his ideas, provide witty humour and deliver a final blow within each short, concise video. Jahns is a one man 3-D experience (and not just because he stands so close to the camera).
Chris Stuckmann is of a similar breed of heavy-hitting YouTube stars. This other thirty-something has embedded himself in popular film criticism and social media. Popping up on Screen Junkies and across the internet, his friendly face and welcoming personality pull you in. More so, his analyses are memorable and thoughtful enough to keep you around. Like with every YouTube critic, his biggest videos focus on the year’s most anticipated movies. Every Marvel Cinematic Universe movie review connects to the audience whilst informing everyone else. His hilariocity reviews and in-depth spoiler discussions always provide something new. Prometheus and Drive are seen in a different light thanks to Stuckmann’s deft approach.
The best of the best critics break through language divides to create original and entertaining discussions. What the Flick?! is one of the milestone achievements of online and YouTube film criticism. The four leads – Ben Mankiewicz, Christy Lemire, Matt Atchity and Alsonso Duralde – are part of Los Angeles’ broadcast and online film journalism elite. The four star in video reviews with each other and/or a slew of similar guests.
Their reckless energy keeps eyes glued to the screen no matter the subject at hand. It is a unique skill – conveying charisma, charm and immense knowledge in a modest fashion. The crew’s reviews, opinion segments and interviews are worth the subscription. Their reviews of Marvel/Netflix shows Daredevil, Jessica Jones, Luke Cage and Iron Fist explore each episode, character, storyline and underlying element with ease.
Screen Junkies takes the cake for modern online criticism and entertainment. Sprouting from humble beginnings several years ago, the group kicked off with the uber-successful Honest Trailers along with interviews/kooky segments/other hosted by Hal Rudnik. Their entries continually break the mould – providing fun and funky ideas for their audience to bounce off of and have a good time with. Since then, movie fights and honest trailer commentaries have become part of their ongoing campaign for online ratings. Screen Junkies News is the cherry on top of the sundae. The News channel’s array of hosts and topics (movies, TV etc.) appropriately balances expert opinion and laughs.
A lot of people think it is easy to become a YouTube/internet sensation. Video apps are chock-a-block with people pointing cameras at themselves, surrounding themselves with cool backgrounds and spewing their opinions for the masses to devour. However, it is almost impossible to connect with viewers and maintain a high level of interest from them. The aforementioned channels and organisations prove talent in front of and behind the camera – along with blood, sweat, tears and dollars – are needed to make YouTube careers go from dreams to reality.